I was tasked with creating a website experience for SMC that focused on apartment application process. Getting the user to what they wanted quicker, easier and more intuitively, and apply for an apartment of their choice.
View WebsiteThe Challenge:
Southern Management had difficulty getting users to apply online for an apartment with ease.
The Solution:
My team and I made it a point to have the first five seconds of the site experience focus around apartment search and made the rest of the experience of applying for an apartment extremely easy.
My Responsibilities:
• Wireframing + Conversion Optimization
• Creative Direction
• UI Design
During this time, the creative director on this project was not available. So I took it upon myself to be responsible for early the creative direction, UX, and UI design of this project.
We have a great relationship with the client and this project has lead to more projects including a new addition of a "compare properties" component to the site.
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