I was tasked with coming up with concepts for a co-branding experience between Disney & Dannon to strengthen their co-branding opportunities outside of their Disney Park relationship.
The Problem:
Disney and Dannon wanted to find other ways to partner with one another outside of their on site Disney Park partnership.
The Solution:
I put together multi-faceted campaigns, my angle being "Feed The Haters" that both Disney and Dannon could use in order to strengthen their partnership outside of the Disney Parks
My Responsibilities:
• Concept creation & Insights
• Website concept & UI Design
• Photomanipulation
A series of ideas were created in order to aid Disney and Dannon in their partnership opportunities. Even though Disney loved our concepts, when it was time to pitch Dannon, Cam Newton was going through PR troubles and Dannon removed him from their campaigns for 2018 thus rendering our concepts unusable by Dannon.
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