Human behavior is predictable. Data makes that predictability a lot easier to understand. I use data to create experiences that are best for the users and for the businesses' goals.
Getting buy in from clients is no longer about showing static designs... Prototyping the experience is where its at.
I understand social media like the back of my hand. It is one of today's largest traffic generators along side PPC & SEO
I design with data. I believe designing for web is about creating a system and how that design can fit into the larger ecosystem of a business to assure long term success.
As a designer and founder of GroceMedia, a full-service digital agency, I believe it is my job to understand the entire system my work is being implemented into. That way, whatever I create for a business, when it is implemented, it will integrate seamlessly within their business structure, and help them reach their goals & vision.