I HELP PEOPLE BECOME BELIEVERS IN YOUR BRAND
It’s not just the product or service people buy. It’s the experience your brand delivers—which is the truth behind your brand. I define your brand’s meaning and design the connected experiences that help influence what the brand stands for in their hearts and minds.
With every new branding project I begin by asking the client to fill out this brief in order to help One Tribe better understand the company’s audience, vision, and background. The Brand Strategy Brief is the principle roadmap that guides all creative efforts.
Some of the questions outlined in the Brand Strategy Brief include:
What is your mission and vision?
What is your position in the marketplace?
What do you want to achieve in this branding program?
Who are your target audiences?
MESSAGING AND STORY
Story. The next steps involve a “deep dive” that involves an in-depth discussion about the brand strategy brief and provides the opportunity for me and the client to address any initial questions, and to grasp a clearer understanding of the clients brand.
With a well rounded understanding of your branding goals, story, and target audience and having done my homework to truly understand what your brand is about I start the process of creating three distinctly different brand concepts.
Branding is more than a logo, its about communication. Great brand strategy revolves around clearly articulating your differentiation against competitors. You must continually push these differentiators to customers. Together we will achieve this is by aligning your branding with your unique value propositions.
MEASURE AND MANAGE
But I don’t stop there. Brands now-a-days are treated like a living person. With that said, I make it a point to manage your brand throughout its life cycle, by reviewing concepts with you and defining each message according to your needs via Social Media, Product Packaging, etc.
NSPIRE SPORTS LEAGUE BRANDING
I was hired to create the branding for the up and coming body building federation The NSL aka the Nspire Sports League.
During this time working on the Nspire Sports league project I was responsible for creating the logo, branding guidelines, social media content, motion graphics and much more for this new Texas business.